5 Reasons to Use More Social Media Tools
The digital world is growing more powerful every day. Just 3 years ago, revenue in the digital advertising world surpassed television revenue for the first time. Now, most experts agree that digital campaigns will continue to develop as the primary way for brands to communicate with their customers and prospects. Among all the digital channels, social media platforms continue to hit new records for engagement and revenue generation.
Billions of people log onto social media channels every day, and companies have begun to realize that these community-driven applications could be the key to loyal customers and bigger profits. The trouble is, though organizations everywhere are beginning to embrace social media, many still don’t know how to use it to their advantage. While 97% of companies are using social media, 85% say they don’t know which tools to use to improve their campaigns.
Why Do We Need Social Tools?
You may be wondering why marketers need social media tools in the first place. There are still some companies out there that assume all they need to do to make a profit online is sign up for a profile and hope for the best. However, the truth is that a great social media strategy leads to better results. With the right tools, you can:
1. Keep up with social engagement
According to “Zendesk”, a customer service software company, 40% of customers are already using social media for customer service. With the right tool, you can respond to messages faster and show your clients that you value them.
2. Manage Cross-Channel Campaigns
Social media tools can make multi-channel marketing easier by aggregating the messages sent to all your profiles and networks in a single spot. This saves you the stress of juggling multiple accounts.
3. Protect Brand Reputation
Make sure that only the right people have access to your social media accounts and prevent reputation problems with a tool that allows for accountability. Your social media marketing tools can ensure that every message you post is approved before it goes out into the digital space.
4. Monitor Brand Conversations
Social listening tools can help you to find out when people are talking about your brand – either in a positive or negative way. This means that you’re more likely to avoid problems caused by the ever-churning social rumor mill.
5. Analyze Social Performance
Sometimes, when you need to plan for the future, the best thing you can do is look back. Social tools provide you with data that you can use to optimize your marketing strategy moving forward, so you get the most out of your budget.
Choosing the Right Social Media Marketing Tools
Social media marketing tools are a lot more valuable than most companies know. They can help you to do everything from managing your omnichannel campaigns, to connecting with your customers. The more effective your social campaigns become, the more you connect with your customers, generating both loyalty and profits.
The question is, with so many different social media marketing tools on the market, how do you find the ones that are most valuable to you? This infographic on the hottest social tools for 2018 could be a great place to start your search.